The top is in sight for Freevee as Amazon declares shutdown date

FAST (free ad-supported TV) providers have gained important reputation within the US, with platforms comparable to The Roku Channel, Pluto TV, and Tubi rising as high rivals within the area.

Main tech corporations have additionally ventured into offering FAST providers. In 2023, Google TV launched its FAST channels, later rebranded as Freeplay. Samsung affords Samsung TV Plus, whereas Amazon’s service, initially often known as IMDb TV, was renamed Amazon Freevee in 2022.

Nonetheless, Amazon introduced final 12 months that it was shutting down Freevee to shift its total focus to constructing Prime Video. But it surely did not specify precisely when Freevee would shut down. Now, Amazon has lastly confirmed that Freevee will shut down this August, lower than a month away.

This information was shared by Amazon by way of the newest Freevee app replace (by way of AFTV News). Amazon states customers can “Proceed watching your favourite Freevee Originals and our library of hit motion pictures, exhibits, and stay TV on Prime Video without cost, no subscription wanted.”

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All of Freevee’s content material is now on Prime Video

Prime Video has a brand new “Look ahead to Free” class obtainable alongside all its paid content material

Amazon / Pocket-lint

Though the Freevee app will now not be accessible after August, none of its content material shall be misplaced. Final 12 months, Amazon added all of Freevee’s content material to Prime Video, permitting customers to proceed watching it without cost. This contains Freevee Originals and its library of free motion pictures and TV exhibits.

Whereas Prime Video sometimes requires an Amazon Prime subscription to entry most content material, Freevee’s exhibits and films on Prime Video will be watched without cost with adverts, and not using a subscription. Freevee content material seems on Prime Video underneath the “Look ahead to Free” class on each the app and web site.

Within the app discover despatched to Freevee customers, Amazon states, “Prime Video is the brand new unique residence for Freevee TV exhibits, motion pictures, and Dwell TV.” In 2024, Amazon introduced it might shut down Freevee in 2025, citing the choice to “section out Freevee branding” as a option to “ship an easier viewing expertise for purchasers.”

In case you have the Freevee app in your smartphone or TV, you’ll be able to proceed utilizing it by way of July, however it should cease working in August. If you have not tried Prime Video earlier than, you’ll be able to obtain it without cost out of your TV’s app retailer or from the App Retailer and Google Play Retailer in your cellular machine.

From a enterprise standpoint, Amazon’s determination to section out Freevee and switch its content material to Prime Video is smart. Any Freevee person who needs to maintain watching free exhibits or motion pictures now must browse Prime Video, which affords a wide array of paid content material by way of its Prime membership and extra paid channels. Amazon clearly hopes this variation will encourage Freevee customers to contemplate signing up for a Prime membership, in the event that they have not already.

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